Solution Provider News: November 2012

Advantage Taps Domier for Chief Executive PositionAdvantage Sales and Marketing (ASM), Irvine, Calif., has named Tanya Domier as CEO, effective Jan. 1, 2013. Domier, currently president and chief operating officer, will take over for current CEO and founder Sonny King, who will transition to the role of executive chairman. Domier has been with ASM since 1990, and under her leadership the company launched IN Marketing Services, an experiential and shopper marketing agency. She also helped create a partnership with Walmart that focused on improving the in-store interaction between brands and shoppers.Synergistic to Launch Magazine 'Outsert'Synergistic Marketing, New York, is building on its Product Movers services to launch a "Freestanding Magazine Outsert" program that will deliver promotional advertising and coupons via an "outsert" polybagged with subscription copies of various women's magazines. Meredith Corp. and its Better Homes and Gardens, Family Circle, Ladies' Home Journal, Eating Well, Every Day with Rachael Ray, More, Family Fun, Fitness, Parents and Midwest Living are partners for the April 2013 launch.Hyper Marketing Buys European AgencyHyper Marketing Inc. (HMI), Chicago, acquired integrated marketing agency Acorn, Dublin, Ireland. HMI plans to service global clients in Europe through Acorn's network. Acorn will continue under its current moniker and will partner with other marketing services within HMI.P-O-P Companies Change NamesFort Worth-based May Advertising changed its name to May Group International. ... Consortium Cos., Hebron, Ky., is now Consortium 360.Ready-to-Eat Cereal is Top Coupon CategoryCoupons.com, Mountain View, Calif., reports that ready-to-eat cereal ranked as the most popular coupon category for Jan. 1 through Aug. 31, 2012, followed by household cleaning supplies and yogurt. The same three categories topped the list for mobile coupons.Personnel AppointmentsDunnhumby, CincinnatiThe company named two executives as senior vice president: Dave Palm, operations, and Rex Davis, head of India. Hitchcock Fleming & Associates, Akron, OhioMatt Scheip was promoted to project manager. Tiffany Jamison joined the firm as an account manager for corporate and shopper marketing with the Goodyear account. Gina Conley and Doug Snider were hired as project coordinators.Idx, St. LouisThe company hired Jimena Sotres as account director to manage its newly opened Mexico City office.Inmar, Winston-Salem, N.C.John Ross joined the firm as executive vice president of Inmar Inc. and president of a new division for data analytics. Ross was founder and CEO of Shopper Sciences and headed Interpublic Group’s Emerging Media Lab.Menasha Packaging, Neenah, Wis.Dennis Bonn was named to the Michigan State University Packaging Alumni Association board of directors.Perception Research Services, Fort Lee, N.J.Tim Willke joined the shopper research firm as executive vice president. He came from the Nielsen Co., where he managed Nielsen’s business with Colgate-Palmolive.SHC Direct, Oakbrook Terrace, Ill.Former OfficeMax executive Bob Thacker joined the loyalty marketing firm as chief marketing strategist. He had been senior vice president of marketing for the office retailer as well as executive director of nonprofit group Adopt-A-Classroom.Spire LLC, Monroe, Conn.Angela Myers joined the firm as senior vice president, retail consulting. She had been Great Atlantic & Pacific Tea Co.’s vice president of sales and marketing.TPN, ChicagoRyan Moore was promoted to group creative director.Trans World, East Rutherford, N.J.Dave Jackman and Paul Rattigan have joined the company’s national sales force. Jackman, previously with Triad Manufacturing, leads the Omaha office. Rattigan comes to the firm from Color Communications and will work in the Chicago office.

Solution Provider News: November 2012

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