Colgate-Palmolive Co.

CEO Noel Wallace details how the CPG giant is leveraging AI, restructuring North American commercial teams, and driving growth across key segments like Hill’s Pet Nutrition.

With an opportunity to showcase their best work, P-O-P producers themselves submitted these display images based on editorial calls we made to our P2PI community.

The Colgate-Palmolive brand offers a sensorial upgrade to brushing, explains how it’s different, and owns the storytelling.

Notable P2PI in-store headlines include an exclusive look at Target, new technology, and stars of sport and screen driving product discovery.

Themed products encourage consumers to establish good habits while connecting with the franchise and its fans.

The Edgewell Personal Care brand awarded a PC Optimum member a trip to Fan Expo Canada 2026.

Four campaigns won OmniShopper Awards in four "Digital" categories.

Mondelez, Molson Coors, Colgate-Palmolive and Avocados From Mexico are among this year's winners for standout activations driving shopper impact.

Back-to-school shopping this year is a moment of emotional significance combined with stress. Brands that recognize this deeper purpose can build lasting loyalty.

Take a look at the seasonal activations that have caught our eyes so far from Colgate, General Mills, Walmart and others.