Retailers Resolved in 2006

Retailers in all channels load up their circulars with New Year's resolution-themed sweepstakes, cross-merchandising promotions and incentive offers this week. Among the activity: Wal-Mart is hosting a "Get Started Today" event on Jan. 14 that includes health screenings at which participants can determine their "real age," a measure of an individual's physical fitness. Other activities include product sampling. The event is sponsored by brands including Unilever's Slim-Fast, Ragu and Wishbone, PepsiCo's Quaker Oats, and Sara Lee. Kroger offers two free four-packs of Dannon's Light N Fit Smoothies with the purchase of four participating Kellogg Co. products. Shoppers who buy 12 packages of Nestle's Lean Cuisine frozen entrees receive two packages of sister brand Edy's ice cream.Kroger's Ralph chain rings in 2006 by offering shoppers who purchase $20 in participating items a 10% savings voucher towards a future purchase. Companies involved are Kellogg Co., Kraft Foods and PepsiCo. Ahold USA's Stop & Shop and Giant Landover chains celebrate the new year by staging another Rewards in Store program. Shoppers who buy $25 in participating brands at Stop & Shop earn $5 off their next purchase of produce, while shoppers who buy $20 in brands at Giant receive 20% off produce. The program runs throughout January and involves more than 20 brands from manufacturers including Kimberly-Clark, Georgia-Pacific, General Mills, Kraft Foods and Unilever. Giant is also distributing a "Fresh Start, Healthy Rewards" booklet with tips on exercise and nutrition.Meanwhile, Ahold's Tops Markets and Giant Carlisle chains host a sweepstakes from Del Monte awarding an elliptical aerobics machine. The promo is accompanied by a coupon offering $2 off a future receipt with the purchase of 12 Del Monte products. Meijer hosts an event on Jan. 7 introducing shoppers to the Special K Challenge, a dieting plan from the Kellogg cereal brand. The mass merchant also offers $5 off any $14 exercise video with the purchase of select portable DVD or TV players and a free issue of Weider Publications' Shape magazine with the purchase of a $9.99 workout video from Anchor Bay.ShopRite hosts a sweepstakes from Kellogg awarding a "fitness shopping spree" worth $2,000 and 190 secondary video prizes. Walgreens dangles a free $10 gift card with the purchase of $20 in PepsiCo "Smart Spot" products. Albertsons' Jewel offers a $5 mail-in rebate with the purchase of two 24-packs of PepsiCo's Aquafina or six four-packs of the brand's Flavor Splash SKU.

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