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02/16/2023

Retail Radar: Walmart, Instacart & More

Path to Purchase Institute members have access to continually updated profiles covering all aspects of the top retailers in the U.S. Here’s a sampling of the latest updates, from headline makers to trends to intriguing intel.
Heidi Bitsoli

Below is a sample of retail news highlights from the last week that are reflected in P2PI's retailer profiles. Members can click the links for additional info on each topic.

Walmart Business+

The retailer’s consumer-facing loyalty program has introduced a subscription option for small businesses and nonprofits.  

Retail as Service

Walmart is offering its GoLocal and Store Assist technologies to other retailers through a partnership with Salesforce.

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Target
Self-Care Is Beautiful

Target is adding thousands of self-care SKUs to its health and beauty shelves from diverse and inclusive brands emphasizing a focus on self-expression.

Insta Tap

Instacart teamed with Anheuser-Busch InBev for a shoppable TV spot airing during the NFL playoffs. Viewers could scan a QR code that took them to a dedicated Michelob Ultra shop on Instacart’s site. 

Healthy Rewards

Albertsons’ Sincerely Health app is rolling out to 16 of the retailer’s banners. Designed with input from health and insurance professionals, it lets consumers build a profile and get a health score. Keeping track and making healthy strides earns rewards.

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