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Retail Media Unplugged, Episode 2
P2PI chats with Giant Eagle and Criteo about the promise of retail media, the education still needed in the space and advice for CPG brands.
In the second episode of “Retail Media Unplugged” — presented in collaboration with Criteo — the Path to Purchase Institute sits down for a virtual chat with Damian Scott, executive vice president and chief customer officer of Giant Eagle, and Michael Greene, senior vice president of global vertical strategy at Criteo, to explore what the promise of retail media means to the grocer, the education still needed in the space and share advice for CPG brands.
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