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Retail Media Unplugged, Episode 1
P2PI chats with Shipt and Criteo about the promise of retail media, measuring incrementality and trends for the year ahead.
In this inaugural episode of “Retail Media Unplugged” — presented in collaboration with Criteo — the Path to Purchase Institute sits down for a virtual chat with Dave Young, vice president of CPG partnerships at Shipt, and Courtney Cochrane, managing director for the Americas at Criteo, to explore the promise of retail media, measuring incrementality, current challenges and trends on the horizon.
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