Carbone, Energizer Join 2026 Retail Media Summit Agenda
The retail media landscape isn't just growing; it’s maturing into a sophisticated ecosystem where creative authenticity and brand discipline are the new table stakes.
As we prepare to return to Chicago’s historic Palmer House Hilton this June 2-4, the Path to Purchase Institute is thrilled to highlight two high-impact additions to the Retail Media Summit (RMS) agenda.
These sessions bridge the gap between "what’s next" and "what works," offering attendees a masterclass in blending cutting-edge AI with proven brand-building fundamentals.
General Session: The Challenger Brand 'Launch Code'
In a market where attention is harder to earn and pressure to grow is constant, launching and building a successful challenger brand requires expertise and discipline. For brands looking to scale in a crowded market, building a challenger mindset is essential.
In this keynote address, Eric Skae, CEO of Carbone Fine Food, will explore the discipline required to disrupt a category.
He’ll share the "Launch Code" behind some of the most successful CPG stories of the decade, including how he led Carbone to become America’s fastest-growing national pasta sauce, surpassing $100 million in sales in just five years. He’ll also outline the methods that earlier helped him build Popcornopolis Gourmet Popcorn and Rao’s Specialty Foods through successful acquisition.
Speaker:
- Eric Skae, CEO, Carbone Fine Food
Also Read: Everything You Need to Know About P2PI's Retail Media Summit 2026
From Creator to Cart: How Energizer Leverages AI-Powered Influencer Content
As the industry moves beyond simple ad placements, the focus has shifted toward creative excellence. Shoppers are increasingly tuning out polished brand speak in favor of content that reflects their real-world behaviors, needs and moments.
In this joint session, leaders at Energizer and SheSpeaks pull back the curtain on how they use AI to build high-performing retail media campaigns and identify creators who don't just post, but actually influence purchase behavior. Attendees will learn how to:
- Translate complex shopper personas into high-converting creative.
- Optimize influencer content specifically for retail media environments, not just social feeds.
- Use AI to drive performance from initial awareness all the way to the digital cart.
Speakers:
- Lori Burns, Manager Global Marketing, North America, Energizer
- Renee Johnson, Director of Media & Strategy, SheSpeaks
Join Us in Chicago
These sessions join an already robust lineup featuring industry leaders from Giant Eagle, Pompeian, High Liner Foods, Meta, Sonata Insights and Instacart, with many more announcements to come.
With a streamlined program focused on ROI, omnichannel activation and the future of retail media, RMS 2026 is designed to help you solve real-world execution challenges alongside the industry’s top decision-makers. P2PI members receive discounts on registration.
Member Note: Our senior-level networking breakfast is filling up fast. If you are a P2PI member, please RSVP via Nicole Mitchell ([email protected]) to secure your spot.
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