Omnicommerce

A three-step framework can lead to not only conversions, but brand-building that resonates, says Momentum Worldwide's Adriano Lombardi.

The ways in which consumers shop for groceries has forever changed due to the onset of the pandemic. The accelerated adoption of e-commerce and new fulfillment options for grocery purchases, combined with a return to in-store shopping by lockdown-fatigued consumers, has led to the creation of a hybrid omnishopper who moves fluidly across channels. This webinar dives into the trends transforming grocery and the tactics brands and retailers are using to meet the exceedingly fragmented needs of today’s shoppers.