Omnicommerce

The full-funnel effort includes retail media and in-store activations at Walmart, Costco and multiple grocers.

Retailer rolls out membership program in first market outside U.S.

Leaders from Chomps, Walmart Connect, DoorDash, CVS, Albertsons, Nestle and elsewhere will take the stage at P2PI's annual event, June 2-4 in Chicago.

A Nivea campaign at Walmart shows the power of strong demand-side platforms, writes Infillion's Liz Weinsten.

The latest updates center on extending MAP deeper into physical environments, including in-club audio ads, fuel pump screen ads and an expanded slate of “Omni Experiences.”

Integration across all five U.S. brands connects media to measurable e-commerce sales.

The partnership with U.S. Soccer elevates the fan experience and helps fans win through consumer promotion and social-first efforts.

Through our fourth annual program, we're proud to reveal the top 30 commerce marketers pioneering retail media.

The members-only event in May blends strategy sessions with peer discussion and networking, featuring speakers from Harris Teeter, Gopuff and more.

The exec will depart at the end of June after 36 years to helm Dollar General.