Omnicommerce

Notable P2PI in-store headlines include an exclusive look at Target, new technology, and stars of sport and screen driving product discovery.

Learn how AI plays a practical role — not as experimentation, but as a way to monitor risk, detect issues early and keep execution tight during peak.

The brand launched Snap & Go in May in response to research that demonstrated consumers were disappointed by conventional travel tissue packs that could get crushed or dirty in bags.

Diageo's head of content and Placer.ai's CMO will explore how consumer behavior and omnichannel content strategies are reshaping the in-store experience.

The full-funnel effort includes retail media and in-store activations at Walmart, Costco and multiple grocers.

Retailer rolls out membership program in first market outside U.S.

Leaders from Chomps, Walmart Connect, DoorDash, CVS, Albertsons, Nestle and elsewhere will take the stage at P2PI's annual event, June 2-4 in Chicago.

A Nivea campaign at Walmart shows the power of strong demand-side platforms, writes Infillion's Liz Weinsten.

The latest updates center on extending MAP deeper into physical environments, including in-club audio ads, fuel pump screen ads and an expanded slate of “Omni Experiences.”

Integration across all five U.S. brands connects media to measurable e-commerce sales.