Commerce Media Platform or Technology

Here's why brands will better understand how their YouTube campaigns directly impact sales at the retailer.

Gopuff and Koddi's collaboration has grown from a pilot program to an always-on measurement tool that allows brands to track the long-term impact of their campaigns.

Target, Kroger, Albertsons and others shared retail media-related advancements and news during the month.

A new partnership will help improve accuracy for various search efforts, including SEO, AEO and GEO.

The integration lets brands leverage Criteo's digital advertising platform as part of OpenAI’s ad pilot.

Infillion will integrate Catalina’s U.S. purchase data into its platform for verified measurement and campaign optimization.

Swiftly partnership modernizes promos with unified solution.

The pilot places Roundel upstream in the shopper journey as discovery shifts to generative AI platforms.

Recommendation feature boosts AI shopping relevancy by up to 60%, Criteo says.

The company has been leaning toward a data- and AI-enabled approach that allows it to tap into the consumer journey in a variety of ways and right from the beginning.