Sponsored Rethinking Commerce Media: From Fragmented Discovery to Connected Growth Learn how how leading brands are adapting to the consumer journey shift, and what’s required for a more connected approach. Costco's Retail Media Network Adds AI Onsite Ads Find out how the retailer will use Moloco's deep learning technology to set the digital endcap. Kroger Enables SKU-Level Measurement for YouTube Ads Through DV360 Collaboration Here's why brands will better understand how their YouTube campaigns directly impact sales at the retailer. Gopuff Scales Its Ad Measurement as Brands Demand Clear ROI Gopuff and Koddi's collaboration has grown from a pilot program to an always-on measurement tool that allows brands to track the long-term impact of their campaigns. Top Retail Media Stories From February 2026 Target, Kroger, Albertsons and others shared retail media-related advancements and news during the month. Newell Optimizes Product Detail Pages With AI Agent A new partnership will help improve accuracy for various search efforts, including SEO, AEO and GEO. Criteo Teams With OpenAI Advertising Pilot in ChatGPT The integration lets brands leverage Criteo's digital advertising platform as part of OpenAI’s ad pilot. Infillion Acquires Catalina Infillion will integrate Catalina’s U.S. purchase data into its platform for verified measurement and campaign optimization. Giant Eagle Adds Alcohol Cashback to Its Digital Channels Swiftly partnership modernizes promos with unified solution. Target Tests Roundel Ads Within ChatGPT Conversations The pilot places Roundel upstream in the shopper journey as discovery shifts to generative AI platforms. 1 2 Next Last