Commerce Media Platform or Technology

Tim Bagwell has been promoted to chief technology officer as the company also names new global heads of engineering and product.

Ideal's Adam Zimmerman discusses how retail marketing is shifting from static, print-dependent models to a dynamic digital ecosystem.

Hellmann's, Kettle & Fire, Rachael Ray Nutrish and Siete Foods are among the brands piloting the offering.

A new integration with Criteo modernizes Albertsons’ app search experience by surfacing relevant ads naturally within conversational discovery.

The retailer shares research on why brands should repeat messaging to reach relevant audiences.

Here's why brands will better understand how their YouTube campaigns directly impact sales at Walmart.

Walmart Connect is bringing its audiences and closed-loop measurement into additional DSPs and programmatic buying environments advertisers already use.

CVS, Albertsons, Dollar General and others shared retail media-related advancements and news during the month.

Expanded integration delivers full-funnel outcome measurement and exclusive retail media network audiences directly to Basis users, connecting ad exposure to in-store visits and sales.

Leaders from Chomps, Walmart Connect, DoorDash, CVS, Albertsons, Nestle and elsewhere will take the stage at P2PI's annual event, June 2-4 in Chicago.