Commerce Media Platform or Technology

Swiftly partnership modernizes promos with unified solution.

The pilot places Roundel upstream in the shopper journey as discovery shifts to generative AI platforms.

Recommendation feature boosts AI shopping relevancy by up to 60%, Criteo says.

The company has been leaning toward a data- and AI-enabled approach that allows it to tap into the consumer journey in a variety of ways and right from the beginning.

As AI reshapes how shoppers discover and choose products, brands, platforms and retailers are racing to turn signals, conversations, and intent into measurable growth.

Real-time bidding and mediation tools aim to improve ad relevance across Macy’s and Bloomingdale’s digital properties.

Through a partnership with Swiftly, the cooperative aims to simplify its digital ecosystem while enabling more personalized promotions and measurable media activations.