Retail Media

CEO Noel Wallace details how the CPG giant is leveraging AI, restructuring North American commercial teams, and driving growth across key segments like Hill’s Pet Nutrition.

Marinucci, who also serves on P2PI's Advisory Council, brings extensive consumer goods experience to her new role.

Neeli Straiges of 7th House Marketing shares how to leverage digital culture, creator partnerships and flexible retail media to drive in-store discovery.

Chris Thron of Digits shares what's working, what's changing and how brands should plan for fall at the mass merchant.

Arc Worldwide's Marianne Lacle and Fabia Talhame highlight the in-store moves CPGs can make for success.

Walmart, Kroger and others shared retail media-related news and advancements during the month.

Circana's Moody Khan explains the quiet tax on retail media's success and how it will earn the next wave of investment.

The next phase of success will belong to companies integrating multiple aspects of their business into a single strategy, writes Blue Chip's Sarah VanHeirseele.

The majority of those stores will be discount supermarkets.

Leaders from Chomps, Walmart Connect, DoorDash, CVS, Albertsons, Nestle and elsewhere will take the stage at P2PI's annual event, June 2-4 in Chicago.