Retail Media Network

The new measurement tool analyzes 52 weeks of campaign-driven buyer behavior to quantify long-term impact, focusing on new, repeat, lapsed and loyal customers.

A Nivea campaign at Walmart shows the power of strong demand-side platforms, writes Infillion's Liz Weinsten.

Freeosk's Dilini Fernando explains how experiential platforms can create demand and value for shoppers.

The retailer's CMO, a Retail Media Summit keynoter, explains why the collaboration will amplify shopper savings.

The SoCal grocery retailer will add programmatic audio and digital screens to 165 locations.

Brands on the Dollar General Media Network will be able to plan, execute and measure full campaigns through a partnership with Kevel and The Trade Desk.

With the convergence of media, commerce and entertainment, TV is becoming an immersive storefront, a Circana study shows.

The retailer's connected TV solution rolls out a curated marketplace, expanded partnerships with tech companies.

Here are specific examples of retailer media networks leveraging audio to drive performance, writes SiriusXM's Adam Ross.

Mazza will lead North American growth for the company, focusing on accelerating new business, and strengthening relationships with key retailers, brands and industry stakeholders.