Neeli Straiges of 7th House Marketing shares how to leverage digital culture, creator partnerships and flexible retail media to drive in-store discovery.
Insights provided the rationale for a sprawling holiday-themed sensory program at Target β one grounded in a full-funnel approach to connecting retail media exposure with in-store activation.
Executives from Haleon, Walgreens Advertising Group and Vestcom discuss breaking down silos between marketing and merchandising to deliver customer-first, data-driven shopper experiences.
Seven signals are defining the future of commerce, media and the shopper experience.
Read on for insights from leading brands, retailers, agencies and tech providers.