Albertsons Media Collective Launches On-Site Incrementality Measurement Solution designed to help advertisers better understand retail media's impact. IAB Releases Commerce Media Guidelines Focused on Performance, Standardization The guide comes as the industry increasingly shifts toward AI and operational efficiency. Albertsons Media Collective Calls for Change in iROAS Measurement The retailer media network discusses a new measurement framework to help brands better interpret results. Costco's Retail Media Network Adds AI On-Site Ads Find out how the retailer will use Moloco's deep learning technology to set the digital endcap. Kroger Enables SKU-Level Measurement for YouTube Ads Through DV360 Collaboration Here's why brands will better understand how their YouTube campaigns directly impact sales at the retailer. Fareway, Instacart Offer Enhanced E-Grocery Experience Indie adopts Storefront Pro enterprise commerce platform, commits to no-markup pricing. Top Retail Media Stories From February 2026 Target, Kroger, Albertsons and others shared retail media-related advancements and news during the month. Retail Media Summit Canada 2026: The Signals Defining What Comes Next Industry leaders discussed the state of shoppers and how to partner for success. Explore key themes and highlights from the event. Sponsored From Brand Builder to General Manager: Bringing P&L Discipline to Marketing Learn how leading teams are running marketing with an end-to-end, GM-style mindset. Giant Eagle Adds Alcohol Cashback to Its Digital Channels Swiftly partnership modernizes promos with unified solution. 1 2 Next Last