Profusion Gives Walgreens a 'Peanuts' Collection
Profusion Cosmetics sold a "Peanuts" Holiday Collection exclusively at Walgreens in November and December.
The licensed line, based on Charles M. Schulz’s characters, was stocked on an endcap that offered myWalgreens members a "buy one, get one 50% off" deal Nov. 3 to Dec. 28. Products included a $30 advent calendar, a $20 brush set and a $15 handheld mirror. The collection was also sold through Walgreens.com and ProfusionCosmetics.com. Profusion promoted the line across Facebook, Instagram and TikTok.
Profusion also gave Walgreens a "Peanuts" Halloween Collection in October that included a Count Snoopy cosmetics bag set, Great Pumpkin handheld mirror and Apple Bobbing overnight lip mask. Profusion promoted the launch with an Instagram sweepstakes running Oct. 21-28 that awarded one winner with the full collection and three runners-up with a $25 Walgreens gift card. Facebook and TikTok posts supported.
Profusion regularly partners with retailers for exclusive collections. The brand gave Kroger a Valentine’s Day collection in February and has given Walmart a summer festival-inspired “It’s a Vibe” line and a collection based on "Teenage Mutant Ninja Turtles" to celebrate the comic book series’ 40th anniversary in June. Walmart also received an exclusive “Jurassic Park” collection last summer.
