Field Report

Coca-Cola Co. tapped into the resurgence of nostalgic flavors among Millennials and Gen Z by launching orange cream versions of Coca-Cola and Coca-Cola Zero in February.

The Keurig Dr Pepper brand launched a Strawbango strawberry, mango and citrus flavored energy drink at Circle K in March.

A pallet display stocks a $15 Lego Creator Springtime Animal PlayPack and a $19.95 Cute Bunny set, both of which are only available at Walmart.

Direct-to-consumer brand Bubble Skincare arrived at Target in February with an exclusive Hydro Heroes set.

Both manufacturers ran bulk purchase incentives at Meijer tied to Super Bowl LIX on Feb. 9.

The sweeps awarded CA$5,000 (suggested for a trip to New Orleans) to six Sobeys shoppers. We break down the details and related activity at the grocer.

The Spider-Man star’s Bero brand launched at Target in January with an exclusive package.

Danone’s Activia recently wrapped a sweepstakes at Loblaws that awarded one member of the retailer’s PC Optimum loyalty program 10 million points.

The UK-based brand brought its screen-free audio entertainment system to Target stores for the first time in October.

Dedicated endcaps stocked the probiotic brand's supplements following its launch on Amazon earlier in 2024.