Tapping into the functional beverage trend, Sprouts Farmers Market used its evergreen Forager Finds platform to spotlight its exclusive partnership with all-natural, protein-infused soda brand Proda.
Meijer received a honeycrisp apple berry flavor from Campbell’s V8 Energy this summer, a rare collaboration for the Midwestern mass merchant, which mostly focuses on regional partnerships.
The limited-edition Boba Cafe collection highlights the brand’s playbook of using exclusive, culturally relevant scents to drive foot traffic to rival big-box retailers.
DTC fragrance brand Snif launched a Secret Menu line of fragrances exclusively at Ulta Beauty in February as part of an ongoing partnership with the retailer.
Tied to the "Bridgerton" season 4 premiere, the launch further strengthens the personal care brand’s relationship with the mass merchant through yet another account-specific collection.
A limited-edition line of lip balms launched exclusively at Ulta Beauty as Olipop seeks to compete with functional soda category leader Poppi through co-marketing and account-specific releases.
Tarte Cosmetics partnered with Dunkin’ to launch a line of lip products exclusively at Ulta Beauty last summer as Dunkin’ continues to aggressively pursue collaborations with CPG brands.
