Activia's Sweepstakes at Loblaws Promotes Gut Health Danone’s Activia recently wrapped a sweepstakes at Loblaws that awarded one member of the retailer’s PC Optimum loyalty program 10 million points. Poppi Gets Into Apparel at Target The mass merchant partnered with the prebiotic soda brand to launch an exclusive limited-edition apparel collection in stores and on Target.com. Chillhouse Brings Exclusive to Target The New York spa and direct-to-consumer press-on nail brand is enjoying the spotlight at Target, where it rolled out an exclusive color in January. Bogg Comes to Target With Bullseye Tote The accessory brand launched at Target in December, with custom bags depicting the mass merchant’s bullseye logo among its SKUs. Kroger, Brand Partners Offer 'Return to School' Savings Kroger united 25 brands for a "Return to School" promotion and sweepstakes following the 2024 holiday break. Walgreens Rewards Shoppers for Purchases Walgreens is heavily promoting deals on OTC and vitamin brands through its in-store displays. Sobeys Conducts NHL-Themed Sweepstakes The retailer has activated its National Hockey League sponsorship with a game and sweepstakes running throughout the 2024-2025 season. Viral Activewear Brand Blogilates Launches Exclusively at Target Fitness influencer Cassey Ho began selling her Blogilates apparel brand exclusively at Target on Dec. 28.