Unilever’s Dove activated its sponsorship of the FIFA World Cup at Target with exclusive SKUs and sweepstakes, building on a strong partnership with the mass merchant that has included an exclusive Bridgerton line and a Tea Party collection.
Walmart is stocking exclusive packaging from the brand depicting the winners of a “Best Pup” contest as part of the retailer’s larger push to emphasize its pet offerings.
Tapping into the functional beverage trend, Sprouts Farmers Market used its evergreen Forager Finds platform to spotlight its exclusive partnership with all-natural, protein-infused soda brand Proda.
Meijer received a honeycrisp apple berry flavor from Campbell’s V8 Energy this summer, a rare collaboration for the Midwestern mass merchant, which mostly focuses on regional partnerships.
The limited-edition Boba Cafe collection highlights the brand’s playbook of using exclusive, culturally relevant scents to drive foot traffic to rival big-box retailers.
DTC fragrance brand Snif launched a Secret Menu line of fragrances exclusively at Ulta Beauty in February as part of an ongoing partnership with the retailer.
Tied to the "Bridgerton" season 4 premiere, the launch further strengthens the personal care brand’s relationship with the mass merchant through yet another account-specific collection.
