CVS Health is all in on in-store retail media, stressed Parbinder Dhariwal, VP, general manager, at CVS Media Exchange (CMX), during a breakfast discussion at CES in Las Vegas.
Pamela Young of CVS Media Exchange shares insights and takeaways from new research conducted in partnership with the P2PI on loyalty programs and the drivers of customer loyalty.
Rabanne took its shiny gold traveling consumer experience to the retailer to introduce and promote its prestige, vegan products through a celebrity makeup artist appearance and demos.