05/12/2021
Petco Launches CitrusAd's Retail Media Tech
Through a partnership with CitrusAd, Petco is the latest retailer — and the first in the pet category — to join the retail media technology boom and offer marketers targeted digital advertising opportunities.

THIS CONTENT IS EXCLUSIVE TO PATH TO PURCHASE INSTITUTE MEMBERS
Join the only professional membership community serving the entire ecosystem of CPG brands, retailers, agencies and solution providers along the path to purchase.
P2PI MEMBERS
Activate your account
JOIN P2PI
Contact us for membership options and pricing