PepsiCo Celebrates New York's Best with 'Summer of Giveaways'

New York-based PepsiCo is celebrating summer in the city by offering locals the chance to win Big Apple experiences, such as a concert at Madison Square Garden or a game at Yankee Stadium, for shopping at the brand's partners across five boroughs. From June 22 through July 17, consumers are invited to enter the sweepstakes by scanning an in-store QR code at local bodegas, corner delis, neighborhood grocers and supermarkets, as well as at select bus stops, subway stations and on billboards around the city. Locals can also enter via a dedicated microsite. PepsiCo will award 25 winners with one New York City experience, while one grand prize winner will receive an entire year of free experiences, including: Tickets to a concert at Madison Square Garden. Tickets to a game at Yankee Stadium. An outing to Seaport's Pier 17. A staycation at the New York Marriott Marquis. Dining experiences at popular destinations including Katz's Deli, Junior's Restaurant and Bakery and Marcus Samuelsson's Red Rooster. Tickets to Gotham Comedy Club. A meal at Sparks Steakhouse, one of New York's oldest steakhouses. Dining at One World Observatory. "As a brand local to New York, we want to celebrate what being a New Yorker means in the most authentic way," said Nancy Rooney, PBNA North Division chief marketing officer, said in a news release. "What better way to honor our own New York roots and celebrate with locals than with meaningful experiences at some of the City's most sought after places." Pepsi has also brought back its custom, collectible New York City labels from last year's "Pepsi. It's a New York Thing!" campaign. The custom labels and Pepsi packages depict recognizable landmarks including the Brooklyn Bridge, Times Square and a shout-out to the classic NYC hot dog vendor. The packaging is available in 20-ounce and 1.25-liter bottles of Pepsi, Pepsi Zero Sugar and Diet Pepsi across the city at local bodegas, corner delis, neighborhood grocers, and larger regional supermarkets.

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