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Patron Unveils Sensory Experience in Canada

An 88-foot dome, set up this month in Montreal first and then Toronto, will feature live DJ sets and 360-degree visuals of Mexico landscapes.

Bacardi's Patron is debuting an immersive sensory experience inside an 88-by-88-foot dome in Canada this month.

“Patron 360,” which will be located in Toronto and Montreal for one weekend only in each city, uses projection mapping technology to transform the dome’s interior into a 360-degree portal out of the city and into the “heart of Mexico,” according to a media release.

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The dome is similar in concept to the Sphere in Las Vegas, only much smaller. The Sphere stands 366 feet by 516 feet.

“Patron tequila is known for bringing uniquely luxurious and energetic experiences to consumers, and this summer we plan to live up to that reputation,” Rahel Lippert, senior brand manager at Patron, said in the release. “We can’t wait to bring this one-of-a-kind event to Canadians this summer and watch as guests are whisked away to a luxurious desert oasis in Mexico.”

Calling it “the ultimate summer party” for attendees, Patron says the dome will feature live DJ sets from Kiinjo, premium Patron cocktails and sprawling, colorful visuals of Mexico landscapes, such as fields of agave and sunsets over the Mexican desert. Tickets start at $35 per person and include access to the dome and one Patron Ranch Water welcome cocktail.

Event dates:

  • Montreal: July 12–13 from 9 p.m.–2 a.m.
  • Toronto: July 26–27 from 8 p.m.–1 a.m.
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