Metaverse

3D, animated gift and toy shopping experiences spotlight hundreds of rotating gift ideas, stocking stuffers and premium products throughout the season.

Mondelez International will explore the current state of Web3 strategies and share how the brand is unlocking short-term and long-term opportunities.

The debut of a digital game will kickstart a global marketing campaign to relaunch the iconic collectibles from the toy brand.

Recent retail news includes Walmart's latest excursion into the metaverse, and retailers readying themselves for a jumpstart on holiday sales.

Recent retail news includes Aldi's purchase of Winn-Dixie and Harveys Supermarket, and 7-Eleven unveiling an updated mobile app.

Other recent retail news includes Instacart's growing partnership with Pacvue, and 7-Eleven unleashing a new look and ad campaign for its Slurpees.

Virtual 3D worlds built for branding and entertainment are increasingly giving way to true commerce experiences. Here’s what marketers need to know.

Pernod Ricard USA’s Absolut is activating its official sponsorship of the Coachella Valley Music and Arts Festival with an experience aimed at forming friendships, both on the festival grounds and virtually.

Recent retail news includes Instacart's enabling of weighted produce items and impulse buys, and Dollar General bulking up its beauty offerings.

“The Clinique Lab” is a gamified, photorealistic 3D environment replicating the brand’s Clinique Counter brick-and-mortar experience.