Augmented Reality

Oreo is the first snack brand to launch a Sponsored Snap. Learn how the cookie giant leveraged the app's in-chat feature to deliver an interactive experience to the masses.

Amazon partnered with Warner Bros. to create a Harry Potter “Back to Hogwarts” 3D shop on Amazon.com.

The partners will start piloting this joint in-store solution in multiple retail locations across the U.S. in early 2025.

The retailer is turning 800 of its stores into temporary PokeStops as part of Niantic's AR mobile game, Pokemon Go.

Each month, we will showcase small samplings of eye-catching displays and themes from P2PI’s robust Image Vault. Here are three unique displays leveraging QR codes.

Ryan Cliffe shares how CPGs can balance revenue-focused performance with long-term brand building.

Despite economic concerns, U.S. consumers are expected to spend even more on Halloween this year compared to 2023, the largest Halloween shopping season on record, according to Advantage Solutions.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

Amazon, Walmart, Stitch Fix, The Home Depot and Nike are among the top 10 out of 100 companies benchmarked in an AI index ranking from Lily AI.

Through Sept. 1, Harbour City is featuring artistically designed, sports-themed activity areas, such as an outdoor boxing ring, to lure in consumers.