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Path to Purchase NOW Series 2023
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Snickers Brings 'Rookie Mistake' to Life
The candy brand added an AR experience to the campaign, which asks for NFL fans' greatest football-related mishaps.
McKnight Twins Bring ITK to Walmart
Social media personalities and identical twins Brooklyn and Bailey McKnight launched a line of skincare essentials exclusively at Walmart aimed at keeping Gen Z shoppers "in the know."
ITK Walmart AR Experience
Lowe's Introduces 'Digital Twin' Virtual Store
In partnership with Nvidia, the AR-enabled store concept allows the retailer and store associates to test out new displays or layouts virtually.
JCPenney Personalizes Beauty Routines
Department store chain has partnered with Revieve to offer AI- and AR-enabled makeup and skincare experiences online and in-store.
Tech Startup Launches Animated AR Packaging Platform
The Displai platform enables brands to add hyper-realistic AR overlays to product packaging, including brand information, clickable links and holograms.
Walmart to Buy AR Optical Tech Company
The acquisition of Memomi enables Walmart to continue to offer virtual optical try-on capabilities and contact-free digital measurements.
Walmart Bolsters Shopper Experience with New AR Tools
Walmart has introduced AR features on its mobile app to enhance how shoppers view key product information in stores, and view furniture and decor in their own spaces.
Jones Soda's Latest AR Label Series
Jones Soda is keeping consumers engaged with another round of product labels that turn into short videos with the help of augmented reality.