Virtual Reality

Amazon partnered with Warner Bros. to create a Harry Potter “Back to Hogwarts” 3D shop on Amazon.com.

The partners will start piloting this joint in-store solution in multiple retail locations across the U.S. in early 2025.

3D, animated gift and toy shopping experiences spotlight hundreds of rotating gift ideas, stocking stuffers and premium products throughout the season.

An 88-foot dome, set up this month in Montreal first and then Toronto, will feature live DJ sets and 360-degree visuals of Mexico landscapes.

Walmart, Lowe's, Albertsons, Asda and others unveiled store initiatives and enhancements last month.

At the Path to Purchase Institute event in Chicago, Mitch Duckler explained how AI is transforming the nature of marketing and brand-building.

Lowe's Style Studio launched on the Apple system in February. It will be tested this month at stores in North Carolina, New Jersey and California.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

Futurist Tom Edwards discusses his keynote at Future Forward in May as well as his thoughts on the state and future of AI, the shift in culture and technology, and what marketers shouldn’t overlook.

Revlon has collaborated with Redecor to introduce shades from its lipstick collections to the design simulation game for players to decorate their virtual spaces.