P2PX 2019 Illustrated: Scenes from The Campus

An all-inclusive, "one-stop shop" format created a conducive atmosphere for learning, sharing and community building last week at the Path to Purchase Expo in Chicago, as illustrated by this gallery of images from the event.Walgreens' Alyssa Raine kicked off the event with a keynote on "Combining Technology and the Human Touch."Keynote sessions delivered creative thinking and thought leadership to hundreds of attendees.More than 60 exhibitors and sponsors showcased their capabilities.Even the meals were served on the all-inclusive Campus.Executives from Ferrara Candy and BrandShare teamed up to discuss "Conversational Commerce."Sharing and learning continued throughout the day across the show floor.Keynoter Alyssa Raine attracted a rapt audience on Wednesday morning.Sandeep Dadlani of Mars Incorporated receives his CIO of the Year award from Institute editor Peter Breen.Dadlani later discussed digital transformation at Mars in the Technology Learning Lab.The Women of Excellence Ceremony drew an evening crowd of well-wishers.House of Cheatham's Dwan White, a finalist for CMO of the Year, explained the importance of aligning the product development and marketing functions.Immersion Tours helped attendees zero in on the exhibitors that would best meet their pressing needs.NomNomNow's Wenzhe Gao described the custom pet food maker's "Disruptor Journey."Learning sessions often came with their own treats, like the refreshments handed out by Teavana.Institute members could catch up or catch their breath in the exclusive Member Lounge.Podcasters Mo & Jo staged their "Epic Tech Talks" in a special studio on The Campus.Mondelez International's Steve McGowan (far right) led a discussion on "The Evolving Role of the Shopper Marketing Agency."Catalina sponsored a special afternoon break featuring "Nerdy Nibbles."Attendees had plenty of opportunities to learn from each other as well.MarketingLab's Michael La Kier opines on "Navigating the Digital Shopping World."Learning Pods offered actionable advice in 15-minute bites on the show floor.Actor and entrepreneur Rainn Wilson delights during his day-two keynote.Amit Shah of 1-800-Flowers.com accepts his CMO of the Year award.Shah offers insights on the state of retail.Floor decals identified exhibitors with new or unique products and services to pitch.The Spa Experience hosted by inMarket gave Expo attendees relaxing moments of self-indulgence.Our generous sponsors helped bring Expo to life.Networking was abundant throughout the event.Coca-Cola's entire team presented the company's view on "Shopper Marketing 2.0."The Women of Excellence Awards honored 12 top winners and more than 90 nominees.Forrester's Brendan Witcher closed out the show with a rousing keynote address.

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