Ephex Acquires Superfridge from Advantage Solutions The investment will strengthen Superfridge’s in-store marketing and merchandising display solutions and promotional program. Halloween Trends for 2024 Despite economic concerns, U.S. consumers are expected to spend even more on Halloween this year compared to 2023, the largest Halloween shopping season on record, according to Advantage Solutions. 2022 Women of Excellence, Innovator Profiles of Innovator winners Michelle Baumann, Valerie Bernstein, Charlene Charles, Kina Demirel, Alex Falconi, Julia Miller and Cassandra Ericson. Walgreens, L’Oreal Celebrate Eczema Awareness Month Nightfood Uses OB/GYN Offices to Support Launch at Walmart Profile: Zesha Skop, Senior Account Director, Grocery Lead, IN Connected Marketing Zesha Skop is a Women of Excellence finalist in the “Relationship Builder” category Profile: Catie Hoover, Senior Account Executive, Business Development, IN Connected Marketing Catie Hoover is a Women of Excellence finalist in the “Business Builder” category Profile: Kelly Kachnowski, Vice President, Commercial Development, Marilyn Platform & Mars Technology Group, The Mars Agency Kelly Kachnowski is a Women of Excellence finalist in the “Disruptor” category Strategic Sampling Brands find ways to stay in the game as the pandemic changes the rules Path to Purchase Solutions Guides: Marketing Agencies 1 2 3 4 Next Last
