P2PI Announces 2024 Retail Media Awards Winners

After combing through a plethora of nominations, the Path to Purchase Institute is proud to reveal the top 25 commerce marketers pioneering retail media through our second annual Retail Media Awards program.

The program recognizes innovative leaders across brands, retailers, agencies and solutions providers who are effectively leveraging or helping others leverage retail media for successful digital and omnichannel campaigns.

Winners will be recognized at an awards ceremony and cocktail celebration  on Wednesday, June 26, during P2PI's Retail Media Summit, June 25-27 in Chicago. They also will be profiled in the July/August 2024 issue of P2PI Magazine. (See a list of our 2023 winners.)

The 2024 Retail Media Awards honorees are:

Kellen Axen 
Director of Insights 
Lowe's One Roof Media Network 

Jacquelyn Baker 
CEO
Omnicom Commerce 

Diane de la Baronniere 
Global E-Commerce Media Director
Haleon 

Andrea Benning 
Retail Media Manager
Unilever 

Paul Brenner 
Senior Vice President, Retail Media and Partnerships
Vibenomics, a Mood Media company 

Chance Chapman 
Executive Vice President, Growth, Innovation and Media
VML Commerce 

Charlene Charles 
Head of DG Media Network Operations
Dollar General 

Parbinder Dhariwal 
Vice President, General Manager
CVS Media Exchange 

Melissa Emerich 
Chief of Staff, Director of Strategy and Revenue Management
AD Retail Media (Ahold Delhaize) 

Oz Etzioni
CEO, Co-Founder
Clinch 

Lauren Fleischer 
Vice President, Growth Marketing, ELC Online
The Estee Lauder Companies 

Edwin Fu 
CEO, Founder
Placements.io 

Shannon Hartmann 
Group Director, Activation and Market Planning
Kroger Precision Marketing 

Evan Hovorka 
Vice President of Product and Innovation
Albertsons Media Collective 

Matthew Lee 
Co-Founder, Chief Growth Officer
Threefold (SMG) 

Cassie Mabe 
E-Commerce Marketing Manager
The Fresh Market 

Elizabeth Marsten 
Vice President, Innovation and Growth, Commerce Media
Tinuiti 

Anne Martin 
Director, Shopper Marketing
Mondelez International 

Katie McBrien 
Senior Vice President, Commerce
Spark Foundry 

Robin Neufeld 
Director, Marketing
Advance powered by Loblaw 

Chris Riegel 
CEO, Founder
Stratacache 

Melissa Salas 
Director of Marketing
ShopPremiumOutlets.com (Simon Property Group) 

Megan Santella
Director, Retail Media Operations
RedMedia (Hy-Vee)

Ollie Shayer 
Omni-Media Director
Boots

MK Woltz 
Director, Media Connections
Danone North America