MasterChef Finalist, Influencer to Speak at P2PI LIVE

A finalist of Fox’s cooking competition show “MasterChef” will take the stage with Pathformance at the Path to Purchase Institute’s P2PI LIVE & Expo, Nov. 7-9 in St. Louis, for a cooking demo and discussion on blending the worlds of culinary excellence, shopper marketing and digital insights.

In this session, titled “Cooking up Shopper Marketing Success with Pathformance & MasterChef Jennifer Maune,” Maune will join Pathformance chief operations officer Chris Bedford for a deep dive into the recipe for successful shopper marketing in the CPG space.

Attendees will gain insights into the importance of understanding a brand's digital shelf analytics, competitor pricing and campaign measurement while learning some of Maune’s secrets to success as a chef, lifestyle influencer and entrepreneur.

Don’t miss this engaging session on Thursday, Nov. 9, from 1:25-1:55 p.m.