Retail

Here are some helpful tips to interpret, process and apply industry guidance, according to Goodway Group's Angela Meyers.

The rebrand reflects the agency's transformation into an enterprise-wide solutions partner for the global commerce marketing industry.

Market research firm Provoke Insights assesses the allure of impulse buying in the U.S. in its biannual trends study, while also suggesting marketing strategies to target these shoppers.

Here's a sampling of unique displays and product merchandising that the editors at the Path to Purchase Institute have spotted so far in 2024.

Revolution Beauty is building buzz for the Aug. 15 premiere of the fourth season of Netflix’s “Emily in Paris” by bringing its tie-in makeup collection to brick-and-mortar — exclusively at Target.

We're proud to reveal the top 25 commerce marketers pioneering retail media through our second annual program.

Imagine in-store advertising that reads your mind (almost). Machine learning and data analytics are revolutionizing retail by delivering hyper-targeted content exactly when it matters most to shoppers. Join us to explore the "software-defined" smart store and learn how intelligent advertising helps brands reach target audiences in-store and at-scale.

Procter & Gamble activated its National Football League sponsorship at Meijer alongside a bulk-purchase incentive.

Perhaps with deference to the Olympics in Paris this summer, World Retail Congress took “High Performance Retail” as its theme. Catch up on all you missed from the event here.

A 4,000-square-foot store in New Jersey, co-designed with Sanrio, is Miniso's first intellectual property-inspired collection store in the U.S.