Retail

From RIS, Oct. 9:

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.

TerraCycle’s Loop leads the charge as brands, retailers and consumers 
all express a desire to reduce packaging waste

Tools of Engagement: The best way to make ‘personal’ connections is often through technology

Deep collaboration with GlaxoSmithKline results in transformation that has lifted the chain’s whole category