Retail

Online vs. offline shopping: As consumer behaviors and the state of retail continue to evolve, research shows how and where to reach and influence shoppers.

The brand enters a new category after its incubator develops plant-based jerky treats for dogs.

With the New Year just around the corner, Editorial Director Jessie Dowd feels compelled to reflect on all the changes, successes, challenges and surprises of the last year — both here at P2PI and across the commerce marketing industry.

​​​​​​​As health and wellness shoppers’ needs and purchasing patterns evolve, the category has grown substantially — as has what is considered a health and wellness purchase, including more non-traditional items and alternative medicines, food options and personal care items.

In this session for the Shopper Insights & Measurement Forum in December, AdAdapted’s Molly McFarland discuss the shifting environment and uncover how marketers can connect with their target audience of nuanced shoppers to ensure their brands make the most impactful investments.

In this session for the Shopper Insights & Measurement Forum in December, Mondelez International's Alister Greenwood shares how to leverage shopper data and knowledge of online behavior to present unique activations in a way that “positively interrupts” the shopper at the right moment in the shopper journey.

In this session for the Shopper Insights & Measurement Forum in December, Kraft Heinz and 84.51° executives share how they used behavioral targeting and first-party data to clearly identify Lunchables’ consumer groups and uncover key insights to make business and marketing decisions.

Located at a mall in Los Angeles, the machine recommends and doles out treats based on a dog's or cat's personality.

Kroger Precision Marketing executive discusses the future of retail media and measurement — and how even first-party data gets old.

Antoni Porowski and Jonathan Van Ness, stars of Netflix reality TV show "Queer Eye," partnered with former Petco executive to launch a pet brand in September with Petco as its exclusive brick-and-mortar retailer.

The interactive virtual storefront offers consumers another way to experience Lindt chocolate during the holidays.

The marketplace will enable consumers to purchase digital art attached to Mattel’s iconic brands, including Barbie and Hot Wheels.