Retail

Untie Nots will help boost Eagle Eye's promotional and loyalty technology offerings with digital games and challenges that engage shoppers.

Johnson & Johnson's Listerine is kicking off the new year by running a digital campaign on Target.com highlighting a bulk-purchase incentive. 

The event is specifically running at the time when many abandon New Year's resolutions.

The PC company has seen a surge in demand for self-service solutions that integrate digital experiences into brick-and-mortar retail operations.

The tour was part of a campaign last year that drove awareness and trial of the manufacturer's new mashed cauliflower assortment.

Albertsons Media Collective has partnered with Omnicom Media Group on a solution that enables marketers to better target shoppers based on ROI in CTV environments.

The project celebrates the chocolate company's deep roots in San Francisco that date back to the 1850s.

PepsiCo’s SodaStream released a white and gold version of its Terra sparkling water maker exclusively at Target ahead of the holiday season.

Marketers on the Instagram and Facebook platforms can access brand and product-level sales results for their shopper marketing campaigns.

The Path to Purchase Institute will again recognize the next generation of leaders in commerce marketing with its second annual 40 Under 40 Awards.