Retail Relations Aid Imperial's New P-O-P Can We Talk? Today, more people are getting involved in P-O-P decisions. Who's pivotal, and what happens when retail departments clash? Mass Merchants Speak Out on P-O-P Niche Retailers Fight to be Heard Smaller retailers want their P-O-P concerns met, too, but their options are limited unless special needs offer a payback. Chains Take the Lead In Driving P-O-P Decisions As retail markets consolidate, marketers strive to develop partnerships with key accounts -- but is there room for a senior partner in the mix? Husqvarna Focuses On Ease of Use ECR Study Makes P-O-P Suggestions Europe's V6 Dental Gum Hits U.S. Kryptonite Offers Four Merchandisers Capturing a "Growing" Market Today's kids have lots of money to spend. Marketers need to learn the ins and outs of marketing to them. First Previous 1006 1007 1008 1009 1010 Next Last
