Chains Take the Lead In Driving P-O-P Decisions As retail markets consolidate, marketers strive to develop partnerships with key accounts -- but is there room for a senior partner in the mix? Retail Relations Aid Imperial's New P-O-P Husqvarna Focuses On Ease of Use Can We Talk? Today, more people are getting involved in P-O-P decisions. Who's pivotal, and what happens when retail departments clash? Kraft Adds Levels To Category Management Mass Merchants Speak Out on P-O-P Kodak Simplifies Options For Success Demand Chain Puts Consumers In The Driver's Seat Third-Party Merchandising Services Offer Key Advantage Retail Pressures Bring Closer Relationships The squeeze on margins and space has marketers and retailers working more closely than ever before -- but it creates friction as well. First Previous 1009 1010 1011 1012 1013 Next Last
