Kraft Adds Levels To Category Management Does Your P-O-P Answer These Questions? What to Ask Retailers about Displays Retail Pressures Bring Closer Relationships The squeeze on margins and space has marketers and retailers working more closely than ever before -- but it creates friction as well. What Not to Do What do retailers want? Here are key mistakes marketers continually make. Category Management: The Ultimate Relationship? Taking over a category is a dream come true for marketers. But with great power comes greater responsibilities, too. Retail Relations Aid Imperial's New P-O-P Can We Talk? Today, more people are getting involved in P-O-P decisions. Who's pivotal, and what happens when retail departments clash? Mass Merchants Speak Out on P-O-P Niche Retailers Fight to be Heard Smaller retailers want their P-O-P concerns met, too, but their options are limited unless special needs offer a payback. First Previous 1005 1006 1007 1008 1009 Next Last
