Consumer Engagement

Here's a snapshot of an industry leader from the P2PI member community.

The company plans to retrofit more than 80 stores with its Elevate3 Ace experiential format.

The leadership changes bring merchandising strategy, analytics and operations closer together.

The retailer is leaning on stores as omnichannel engines while sharpening marketing, digital and cultural engagement.

The shop-in-shops focus on Ontario wineries and include limited edition options.

In the latest earnings call, CEO Doug McMillon said advertising, membership and marketplace are “changing the shape” of Walmart’s income statement.

A Q2 earnings call underscored how AI, automation and digital-first tools are redefining Walmart's stores as engines of omnichannel growth.

Learn more and view an image gallery of the retro-themed activation tied to back-to-school season.

Back-to-school shopping this year is a moment of emotional significance combined with stress. Brands that recognize this deeper purpose can build lasting loyalty.

Here are three strategies brands are using in uncertain economic times to stay competitive and culturally relevant.

Marketing VP Julia Galotto shares new marketing strategies founded on consumer research.

The new format is part of Wawa’s ongoing growth push, which includes new stores in Tennessee, Indiana and Ohio.