Q&A: Keri Moore of Havrion
Here's a snapshot of an industry leader from the P2PI member community.
Keri Moore
Keri Moore
Vice President, Digital Engagement Solutions
Havrion
Responsibilities: I lead the strategy and commercialization of Havrion's digital engagement platform, helping retailers and brands transform their existing screens into revenue-generating, shopper-first experiences.
My focus is on bridging technology, marketing and retail media to create solutions that deliver measurable value. That value could be driving conversion, amplifying brand moments or improving the in-store journey.
How you help clients win during uncertain times: When budgets tighten, the smartest move is to maximize what's already in place. We help retailers and brands do exactly that: Turn existing digital displays into high-impact engagement and monetization tools.
By connecting content, communication and commerce, we give clients the ability to engage shoppers dynamically and measure the impact in real time. Whether it's elevating in-aisle experiences, delivering contextually relevant messaging or unlocking retail media potential, our goal is to help clients do more with less — while getting closer to their shoppers in the process.
It's about using technology not for its novelty, but for its ability to meet shoppers in their moments of attention and decision.
Best career advice you've received: Clarity beats activity. Early in my career, I equated movement with momentum. Now I know that precision, alignment and intentionality create far more impact. Especially in retail, where everything moves fast, staying grounded in why something matters is how you actually move the needle.
Best career advice you've received: Clarity beats activity. Early in my career, I equated movement with momentum. Now I know that precision, alignment and intentionality create far more impact. Especially in retail, where everything moves fast, staying grounded in why something matters is how you actually move the needle.
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Memorable aha moment in your career: My "aha" moment happened years ago when I was an assistant buyer at Kohl's. We introduced a new display concept that merchandised men's ties and dress shirts together for the first time.
It was such a simple change, but the results were immediate. Shoppers stopped walking past the display and started engaging with it. Sales jumped because we made the decision easier. That moment taught me the power of context, presentation and proximity. It wasn't about more inventory or deeper discounts. It was about how the shopper experienced the product.
That insight has guided my entire career: Every display, every message and every screen is an opportunity to make the next decision feel effortless.
What you're reading and watching right now: I'm reading "Unreasonable Hospitality" by Will Guidara, which is one of the most insightful books I've read in years. It's a powerful reminder that creating remarkable experiences isn't about perfection or extravagance. It's about care, attention and the way you make people feel.
What you're reading and watching right now: I'm reading "Unreasonable Hospitality" by Will Guidara, which is one of the most insightful books I've read in years. It's a powerful reminder that creating remarkable experiences isn't about perfection or extravagance. It's about care, attention and the way you make people feel.
That same mindset shows up beautifully in "The Bear." I just finished watching the most recent season. It's chaotic, human and deeply about service — how passion and precision collide when you care enough to elevate every detail. I can't stop thinking about it!
