Retail Intel Series 2026
Reimagining the Future of In-Store
Our Retail Intel Series features special retailer and brand guests in each episode. Join us for a dialogue about current trends and strategies that are driving innovation for the next era of retail.
Attendees will:
- Hear firsthand retailer insights and experiences navigating successes and challenges in the market.
- Discover how changing shopper behavior is reinventing retail across various segments.
- Explore the shifting dynamics that will impact commerce marketing across all channels of the retail arena.
Sign up now to gain insights, get inspired and go enact change at your own organization with the learnings from Retail Intel 2026.
In-Store Shopping Behaviors: From Boomers to Gen Z
Tuesday, September 15, 2026 2:00 PM ET
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When it comes to the in-store shopping experience, what distinguishes Baby Boomers, Gen X, Millennials, and Gen Z? The Path to Purchase Institute partnered with Great Northern Instore to explore this question. We surveyed 1,000 shoppers to understand their in-store behaviors. Join us to learn how shoppers across different generations feel about impulse buying, the impact of in-store technology and private label.
Dan Sabanosh, Director of Shopper Marketing, Great Northern Instore
Charlie Menchaca, Managing Editor, Path to Purchase Institute
Marketing in the Agentic Shopping Era
Tuesday, October 27, 2026 2:00 PM ET
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More Information to come
Dan Sabanosh, Director of Shopper Marketing, Great Northern Instore
Charlie Menchaca, Managing Editor, Path to Purchase Institute
Examining In-Store Shopper Behavior
VIEW ON DEMAND
For the sixth straight year, the Path to Purchase Institute partnered with Great Northern Instore to survey individuals about the in-store shopping experience. We surveyed 1,000 shoppers to understand their shopping behaviors and any changes in their habits. Join us to learn:
- How shoppers perceive in-store displays and messaging
- The biggest in-store pain points
- And how often private-label products are purchased across retail channels.
Dan Sabanosh, Director of Shopper Marketing, Great Northern Instore
Charlie Menchaca, Managing Editor, Path to Purchase Institute
Creativity in Commerce
VIEW ON DEMAND
Even in a fluctuating and demanding business environment, imagination and storytelling have a place in marketing efforts. This retailer and brand panel will explore the role of creative in delighting and engaging consumers. The panelists will also discuss activations that have proven successful, and the role of emerging technology in campaigns.
MK Woltz, Senior Director, Retail Media Strategy, Danone
Jenny Holleran, VP, Partner Solutions Group, Roundel
DeeDee McCoy, Director, Omnichannel Marketing, Chomps
Dan Sabanosh, Director of Shopper Marketing, Great Northern Instore
Charlie Menchaca, Managing Editor, Path to Purchase Institute
