Top Retail Media Headlines From December 2025
Walmart, Amazon, Walgreens and others shared retail media-related advancements and news during the month.
The Path to Purchase Institute and a number of retailers, brands and other commerce marketing entities shared retail media-related advancements, collaborations, news and research in December. Some of the notable headlines included:
- 2026 Shopper Marketing Predictions: What’s Shaping the Next Era of Commerce: P2PI asked industry leaders across retail media, data, AI, creative and CTV to share which trends and strategies will drive shopper engagement and commerce in 2026.
- Kroger Ramps Up In-Store Retail Media With Screen Rollouts to 600 Stores: Through an expanded partnership with Looma, the retailer is doubling down on video screens in its wine and spirits departments.
- Mastering Discovery to Win Loyalty Amid Fluid Shopper Expectations: Brands and retailers are rethinking how they guide consumers to reduce friction and build relevance along the path to purchase.
- General Mills Activates Albertsons' New Off-Site Retail Media: Chex leveraged bundled add-to-cart functionality to simplify a multi-unit holiday promotion.
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- Pinterest Integrates Walmart Cart-Building for Recipes: A U.S. pilot program collapses the funnel between inspiration, product selection and checkout.
- Walgreens Grows AI-Powered Retail Media Ecosystem With Rokt: The collaboration allows non-endemic brands to reach Walgreens.com customers with relevant messaging.
- Unilever, SharkNinja, Lego, Google Named Amazon Holiday Partners: The program integrates brand partners directly into Amazon’s seasonal campaigns, including 3D OOH, live, experiential and retail media.
- Member Report: The 2025 In-Store Audio Playbook: Stingray Advertising, in collaboration with IAB Canada and Leger, identifies what works in retail audio and how to plan for success.
- Member Report: InMarket's 2026 Predictions: Economic uncertainty has disrupted marketing throughout 2025, and it looks poised to continue into the new year. That volatility makes it particularly difficult for companies to plan for the future.
