Ensueno Mobile Campaign Lets 'Abuelas' Decode Your Laundry Tags The brand blends cultural nostalgia and humor in a new interactive, educational activation that includes a promotional overlay at H-E-B. L'Oreal Backs AI Beauty Matchmaker, Noli The platform provides consumers with personalized, science-driven recommendations. Lowe's Courts Gen Z, DIY Creators With New Influencer Network The Lowe's Creator Network aims to strengthen affinity for both the creators’ personal brands and Lowe’s retail offerings. Instacart Expands Trade Desk Partnership to Enhance Targeting, Measurement The goal is to improve programmatic campaign performance on the open internet with retail media data. Krazy Coupon Lady + Unilever’s Integrated Approach to Promotional Success KCL and Unilever share insights into Gen Z's grocery savings habits, shopping behaviors and savings strategies for brands and retailers. The Quiet Tech Shifts Behind On-Site Retail Media's Sponsored Surge Strategic changes are turning retail media into a true contender for brand dollars, writes Sarah MacKinnon of Pentaleap. Unpacking the State of Retail Media Skai's Nich Weinheimer joins P2PI's Cyndi Loza to unpack the key takeaways from this year's 2025 State of Retail Media report. How Consumers Are Combating Rising Grocery Costs New research shows recipe content’s rising influence as tariffs and inflation fuel consumer caution. Beyond the Divide: How Modern Marketers Can Finally Unite Brand and Demand The growth formula for CPGs includes organizational alignment and a testing culture, writes Meg Winters of Goodway Group. Walmart Applying Agentic AI to Optimize In-Store, Marketing Operations The retail giant is preparing for a future in which digital agents may shop on behalf of customers. First Previous 16 17 18 19 20 Next Last
