Consumer Engagement

Special K’s pilot campaign in U.K. tackles declining brand volume and value by testing a new growth strategy.

The Best Buy Creator program helps shoppers discover the new technology and products that popular creators feature in their content. Learn more.

See how Absolut, Aperol, Recess and others will engage festivalgoers at Coachella and Stagecoach this spring.

A global Criteo study reveals a growing disconnect between what online shoppers want and what brands are delivering.

Here are the in-store and digital tactics the Grown in Idaho brand is using across various channels.

We offer a close look inside the store to showcase how the retailer is highlighting its biggest prestige hair launch to date.

Explore how retailers are elevating the category with increasingly competitive annual spring sales.

See how the retailer is expanding a long-term partnership and focusing on the product detail page experience.

Here's a snapshot of an industry leader from the P2PI member community.

New research from 84.51° highlights how consumers are prioritizing health while balancing value.