Consumer Engagement

The personal care brand from Lottie London launched its third line exclusively at Walmart in April.

The 125-day campaign celebrating its history and future includes a complete visual identity overhaul and a slew of activations, among them an immersive diner experience in New York.

Google Cloud’s generative AI capabilities will power real-time monitoring of consumer sentiment and feedback, allowing the prestige beauty giant to address consumer concerns, respond to external trends and improve consumer experiences.

The company has also expanded its partnership with Rokt to enable brands beyond CPGs to reach Gopuff’s customer base with relevant campaigns.

Megan's Organic Market stores feature colorful and "whimsical" interiors while merchandising their products openly on tables and shelves.

The Danone water brand is activating its sponsorship of the U.S. Open with a unique viewing of the men’s final on a branded cruise traveling along New York's Hudson River.

Fast-casual restaurant Wow Bao is expanding the reach of its CPG line by debuting at Walmart with five flavors, two of which are exclusive.

Vienna-based hydration brand Waterdrop launched at Walmart in April as the company expanded its distribution throughout the U.S.

The microsite serves the next generation of homeowners with resources, including DIY guides, product recommendations, moving checklists, design inspiration and free virtual workshops.

New York-based and Black-owned culinary collective Ghetto Gastro expanded its partnership with Target by launching a line of breakfast products exclusively at the mass merchant on July 30.