Milo’s Tea to Discuss Emerging Trends & Rising Food Prices at P2PI LIVE

Cassie Murray, director of omnimarketing at Milo's Tea Company, will join Heather Wheeler, co-founder of the Krazy Coupon Lady, for an informative session at the Path to Purchase Institute’s P2PI LIVE & Expo, Nov. 7-9 in St. Louis, on how value-conscious grocery shoppers across generations are altering spending amid inflationary pressures.

During their presentation, titled “Emerging Shopping Trends with Rising Food Prices,” Murray and Wheeler will showcase specific data on shifting behaviors, from migration to private labels to demand for more lower-priced products. They’ll also share strategic opportunities for CPG brands to grow shopper bases and sales through savvy positioning, timely messaging, and innovative approaches to deliver value in an inflationary environment.

Murray will also provide a candid look into how Milo’s Tea is combating inflation and boosting sales through revised go-to-market and media strategies.

Don’t miss this session on Thursday, Nov. 9, from 10:05 a.m.-10:45 a.m.