Master Micro-Occasion Marketing With General Mills at P2PI LIVE
While micro-occasions don’t receive the muscle the big holidays (e.g., Halloween, Thanksgiving and Christmas) often receive, they still offer valuable opportunities to market to consumers.
At the Path to Purchase Institute’s P2PI LIVE & Expo, Nov. 7-9 in St. Louis, General Mills’ e-commerce and shopper marketing lead Jamie Needham will explore the current state of seasonal marketing and the untapped potential of micro-occasions alongside Breaktime Media’s associate director of sales Ivana Andrews and executive vice president of sales and partnerships Chris O'Grady.
In this session, titled “Unwrap the Potential: Mastering Micro-Occasion Marketing for Year-Round Success,” attendees will:
- Review the importance/impact of macro- and micro-occasions on the CPG and retail industry.
- Discover the untapped potential of micro-occasions and how they can be used year-round to engage shoppers and boost sales.
- Learn how to find the right micro-occasion for your brand and explore tactics to bring them to life.
- Review real-life examples of promotions that had a tangible impact on marketing campaigns.
This session will take place on Wednesday, Nov. 8, from 11:30 a.m.-12:10 p.m.
