7-Eleven to Tackle the Role of Quality Research at P2PI LIVE

As research design evolves due to demands for higher quality data, 7-Eleven is adjusting its own retailer media network, Gulp Media Network, and its research community, dubbed the Brainfreeze Collective, to keep up with that demand and enhance its targeting capabilities.

At the Path to Purchase Institute’s P2PI LIVE & Expo, Nov. 7-9 in St. Louis, 7-Eleven’s director of the Brainfreeze Collective and Gulp Media Network, Ben Tienor, alongside senior manager of brand and customer insights, Francisco Siles, will discuss how the retailer’s unique approach to research ensures brands are talking to the right audience to get the right answers to their business problems.

The session, titled “Ask the Right Audience or Get the Wrong Answer,” will take place on Thursday, Nov. 9, from 1:25 p.m.-1:55 p.m.

Last year at P2PI LIVE, 7-Eleven unveiled its retailer media network Gulp and gave an inside look at other recent moves it was making to help brands more effectively target consumers. Don’t miss this year’s session with 7-Eleven to learn what the retailer is currently working on.