Retail Radar: Amazon Adds Sociable Shopping Feature; Instacart Powers Up for Holidays
Path to Purchase Institute members have access to regularly updated retailer profiles, which can be found here. Recent news includes a Walmart Luminate requirement and ShopRite's parent company releasing its sales numbers for 2023.
Instacart Updates and Partners
The platform continues to enhance its FoodStorm order management system, this time with streamlined fulfillment processes for retailers, timed to provide an assist during the busy holiday season. The company has also partnered with The Trade Desk; Instacart's data will help those advertisers craft more targeted and informed campaigns.
Amazon Tests New Features
The online marketplace unveiled a new feature on its app that allows users to share and request feedback on products. It's also testing an Ad Console option that allows sellers to create AI-powered background imagery to make product listings more appealing.
More Affordable Goop
Gwyneth Paltrow is launching good.clean.goop, a less pricy clean beauty line. Amazon and Target carry the skincare, bodycare and haircare products, and Target is the lone spot to buy the supplements.
Walmart Luminate
The retailer is requiring its suppliers to move over to its suite of data products as it phases out its Decision Support System app.
Wakefern's 2023
The retailer-owned cooperative released its sales numbers for the fiscal year.