The Path to Purchase Institute honored the class of 37 winners of our eighth annual awards program and revealed this year's Executive of the Year at a ceremony at P2PI Live & Expo on Nov. 8. Check out a gallery from the event!
Discover the untapped potential of micro-occasions and how they can be used year-round to engage shoppers and review examples of promotions that had a tangible impact.
Jennifer Maune will join Pathformance chief operations officer Chris Bedford for a cooking demo and deep dive into the recipe for successful shopper marketing in the CPG space.
Report says Millennials are expected to lead spending this year, particularly online, as '90s nostalgia continues to grow in popularity and find its place in today’s pop culture trends.
The home goods retailer is piloting a solution from Spaceback that generates connected TV-compliant, programmatic creative from its highest performing social media content.
A panel representing leaders in the P-O-P industry will discuss the integration of sustainability into designs, data-driven personalization and the role of emerging technologies.
The integration makes new features, ongoing data improvements with enhanced shopper history and reporting metrics readily available to support brand and retailer clients.
