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9/19/2023

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P&G Expands Retailer Conversations Beyond Pricing, Promotions

CFO Andre Schulten says innovation and media spending are important parts of the shared mission.

P2PI Names 40 Under 40 Class of 2026

The fifth annual awards program spotlights the next generation of leaders in commerce marketing.

P2PI Names 2026 Hall of Fame Inductees

This year's inductees are executives from The J.M. Smucker Co., Ahold Delhaize USA and Kimberly-Clark.

P2PI Events

Mark your calendar for Path to Purchase Institute events in 2026 and 2027. Members receive discounts on registration.

Colgate-Palmolive Bets Big on Digital Transformation, Unified Commerce Marketing

CEO Noel Wallace details how the CPG giant is leveraging AI, restructuring North American commercial teams, and driving growth across key segments like Hill’s Pet Nutrition.

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