Wells Enterprises will take the stage at Path to Purchase Institute’s P2PI LIVE & Expo, Nov. 7-9 in St. Louis, to share insights and results from a unique shopper activation it produced over the summer to drive incremental brand and ice cream category sales at Albertsons Co.’s Jewel-Osco.
The activation’s main event consisted of two Wells Enterprises ice cream brands (Blue Bunny and Halo Top) sponsoring a free drone light show (see video below) in celebration of Navy Pier’s 107th birthday in Chicago and in recognition of July as National Ice Cream Month. The show ended with the drones forming a scannable QR code large enough to cover an entire city block, giving guests access to a special offer at Jewel-Osco just in time for National Ice Cream Day on July 16.
Kathleen Perreault, team lead of shopper and field marketing at Wells Enterprises, will discuss the activation — which also comprised in-store displays, a customized sweepstakes, POS, digital media, social influencer outreach and a portfolio sampling truck at Jewel — on day 2 of P2PI LIVE, Wednesday, Nov. 8, in a session titled “Partnering for an Out-of-the-Sky Shopper Activation.”
During the session, attendees will:
- Understand how building strong retailer relationships helps to drive conversion.
- Discover ways to elevate engagement across a shopper’s path to purchase in a localized approach.
- Learn how to leverage events for greater brand exposure.
To register and learn more about P2PI LIVE and our session and speaker lineup, click here.