FSI Report: Oct. 3, 2004

Johnson & Johnson's McNeil Consumer & Specialty Pharmaceuticals division this week revisits an FSI program encouraging consumers to replace expired medications. The company ran a two-page spread in this week's newspaper inserts featuring $3.50 in coupons for brands including Tylenol, Motrin and Pepcid AC. The effort, which last ran in September 2003 (See Related Articles) gained feature space in many circulars over the past two weeks for such retailers as Meijer and Ahold USA's Stop & Shop and Giant Carlisle. Elsewhere, Brooks, CVS and Walgreens dedicated feature space to J&J products in their circulars and directed consumers to the FSI. Additional FSI-supported campaigns breaking this week include: General Mills brings back its recurring "Meal Times" FSI event advertising breakfast, lunch and dinner foods. The effort is featured on the cover of New America Marketing's SmartSource insert and includes 12 pages of ads. Among the featured promotions is an in-pack offer for free Shark Tale tattoos in Pop Secret packages and Pillsbury cookies shaped like characters from the DreamWorks' film. (See Related Articles.) The winning recipe of the Pillsbury Bake-Off is also announced. General Mills last ran a "Meal Times' FSI even on Sept. 12. Campbell Soup Co.'s Pepperidge Farm runs a half-page FSI promoting an offer for $1 off Disney's Aladdin home video with the purchase of three packages of Goldfish. Meijer this week hosts an overlay offering $3 off the video with the purchase of three Goldfish SKUs.Colgate-Palmolive runs a four-page event headlined by an offer for a free power toothbrush for kids who visit a participating dentist. The offer is part of the company's partnership with the American Dental Association Foundation. Information is at savetheworldfromcavities.com. (See "FSI Report: Aug. 1, 2004" in Related Articles.) Co-equity overlays with retailers including Pathmark support.Blue Diamond Growers hosts a "Nuttiest Play of the Week" sweeps offering a "football fantasy cruise" in the Bahamas with two pro football legends. Entry is at espnradio.com. Gerber Products Co. runs a three-page "Start Healthy, Stay Healthy" event directing consumers to gerber.com for special offers throughout October, during which the company will give away 200 prizes daily. Sweepstakes prizes include a Lavender & Lullabies CD and Sleepy Me book. Each entrant also receives a free sample of new LiquiLytes instant mix. Gerber gained feature space in retailer circulars this week. Ahold USA's Stop & Shop and Giant Landover divisions are running a program from Oct. 3 to 17 during which a donation (up to $5,000) will be made to the Family Foundation with the purchase of Gerber products. Elsewhere, H-E-B and Gerber team for a sweeps offering a $10,000 college fund. ConAgra Foods' Chef Boyardee kicks off an in-pack, instant-win game offering kids a concert with 13-year-old pop star JoJo at their school as grand prize. Dannon's La Crème yogurt hosts an in-pack instant-win game offering one of five New York City "dessert tours." The game runs through Nov. 30. Newman's Own and New World Pasta Co. team for a full-page FSI featuring a recipe using products from the two companies. Nestle Foods' Stouffer's Lean Cuisine runs a full-page FSI advertising an offer for a free personalized nutrition consultation when consumers develop a customized meal plan or "ask the nutritionist" at leancuisine.com. Sorrento Lactalis hosts a consumer vote for the next Shapesters cheese shape. By casting a vote at shapesters.com, consumers are automatically entered into a sweeps offering a family cruise or vacation to a national park or Washington, DC. American Pop Corn Co.'s Jolly Time kicks off an instant-win, on-pack game playing off Disney's release of Aladdin on DVD and offering more than $100,000 in cash and prizes. Masterfoods USA's M&M's runs a full-page FSI introducing its new M-Azing candy bar. A buy-one-get-one-free offer is included. Birdseye Foods' Brooks' Beans hosts a chili recipe contest dangling $10,000 as grand prize. Details are at brooksrecipes.com. Saputo Cheese USA's Frigo Cheese Heads promotes a mail-in offer for a free CD-ROM containing 100 lasagna recipes with two UPCs and $1.95 in shipping and handling fees. Sara Lee Foods' State Fair Brand Corn Dogs hosts a sweeps awarding more than 1,000 prizes and a grand-prize package consisting of a video game system, 10 games and two chairs. Entry is at statefairbrands.com.Novartis' Boost plugs an "Embrace Life in Style" sweeps offering a classic sports car as grand prize. Entry is at boost.com or through an entry form included in the FSI. SmartSource shelf talkers support at retailers including Kmart.

P2PI MEMBERS

JOIN P2PI

You May Also Like

CPG Partners Leverage Kroger for the Holidays

Major CPGs Run Sweepstakes at Asda