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Entries Open for 2024 OmniShopper Awards

P2PI's fourth annual program celebrates the year’s best digital, in-store, integrated and collaborative marketing activations, as well as best packaging. Enter by Friday, July 26.
omnishopper awards 2024

The Path to Purchase Institute is accepting entries for its fourth annual OmniShopper Awards, which celebrate innovative marketing activations from brands, retailers, marketing agencies and consumer-facing solution providers driving engagement across the entire path to purchase.

The program provides a unique opportunity to be recognized by Institute and industry leaders for excellence in shopper engagement, from tools like retail media networks and social media to traditional methods such as in-store displays and on-shelf signage.

Brands, retailers, marketing/shopper commerce agencies, shopper-facing solution providers and social media operators are encouraged to enter any number of activations in the 15 categories listed below to showcase their expertise and success using diverse activation strategies amidst rapid changes in how consumers discover, evaluate and purchase products.

Official Entry Rules 

Entries must be submitted by Friday, July 26, 2024. To be considered, programs must have been activated between June 1, 2023, and May 31, 2024. The fee for each entry is $299. Institute member companies can submit up to five free entries. There is no limit on the total number of entries submitted by any company. See all entry rules and requirements here.

Entries will be evaluated this summer by an Institute panel of industry experts. All winners will be announced and celebrated at P2PI LIVE, Nov. 11-14, 2024. They will also be spotlighted in a cover story that will run in the November/December issue of P2PI Magazine and through extended content on 

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OmniShopper Awards Categories

  • Digital Marketing: Digital Media (Non-Retail Media), Retail Media, Mass Media, Social Media, Mobile.
  • In-Store Marketing: Digital Activation (Non-Retail Media and Retail Media), Product Displays (Temporary and Long-Term), On-Shelf Campaign, Store/Aisle Reinvention.
  • Marketing Collaboration: Brand-Retailer Single Activation, Long-Term Partnership.
  • Integrated Activation: Shopper engagement program that reached shoppers across multiple touchpoints.
  • Packaging: Innovative product packaging that features creative design, effectively communicates a brand's message and/or delivers sustainable solutions.
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