Thanks to our judges!
Yolanda Angulo
Director, Customer Marketing
Mondelez International
Gregg Dorazio
eCommerce Lead; Senior Director of E-Commerce & Omnichannel Partnerships
Giant Food (Ahold Delhaize)
Tim Schatz
Marketing Director, Conagra Brands Kroger Team
Conagra Brands
Sweta Shukla
Senior Omnichannel Marketing Manager
Scotts Miracle-Gro
Tanuja Singeetham
Head of Digital Marketing & US E-Commerce Online Store
Henkel Beauty
The Path to Purchase Institute celebrated the winners of the third annual OmniShopper Awards on Nov. 9 at P2PI LIVE & Expo in St. Louis. There were 21 winning campaigns in 14 categories this year. Read on for details about the 2023 winners …
Brand-Retailer (Long-Term Partnership)
- Launching Hearth & Fire at Kroger
Brand: Hearth & Fire
Retail Partner: Kroger
Agency/Solution Provider: Upshot
Brand-Retailer (Single Activation)
- Chips Ahoy! Fundaes
Brand: Mondelez International
Agency/Solution Provider: VMLY&R Commerce - Class of Groundbreakers
Brand: General Mills (Box Tops for Education)
Agency/Solution Provider: VMLY&R Commerce
Digital Media Activation (Non-Retail Media)
- Mondelez Targets Summer Snacking Success
Brand: Mondelez International
Agency/Solution Provider: Quotient - Sour Patch Kids Cherry Bomb
Brand: Sour Patch Kids (Mondelez International)
Agency/Solution Provider: Phoenix Creative Co.
- Lenovo ideaPad Duet 5 Chromebook Canada Retailer Support Program
Brand: Lenovo, Google & Qualcomm
Retailer Partners: Staples and Best Buy in Canada
Agency/Solution Provider: gen.video
- The Ultimate Torture Test
Brand: Cascade (Procter & Gamble)
Agency/Solution Provider: Grey (and Chase Design for key visual co-creation)
- Snickers NFL Rookie Mistake of the Year
Brand: Snickers (Mars Inc.)
Agency/Solution Provider: The Mars Agency - ReTok Shop
Brand: Nature Valley (General Mills)
Agency/Solution Provider: Mindshare
- H-E-B A Day in the Life of Demarcus Ware
Brand: Dove Men+Care, Suave Men & Degree (Unilever)
Retail Partner: H-E-B
Agency/Solution Provider: Arc Worldwide
Digital Activation (Non-Retail Media)
- Sour Patch Kids Fruit Fight at Circle K
Brand: Sour Patch Kids (Mondelez International)
Retail Partner: Circle K
Agency/Solution Provider: Phoenix Creative
- Betr Remedies Mixed Signage Kits
Brand: Betr Remedies
Agency/Solution Provider: Vanguard Companies
- Mondelez International Digital Display Test
Brand: Nabisco (Oreo, Ritz, Chips Ahoy & belVita)
Agency/Solution Provider: MOjO Marketing - High Noon Universal Suction Rack
Brand: High Noon (E. & J. Gallo Winery)
Agency/Solution Provider: Select Design
- 2023 Dunk into the Oreoverse
Brand: Oreo (Mondelez International)
Agency/Solution Provider: Eastwest Marketing Group
- Saucony Store-in-Store
Brand: Saucony (Wolverine Worldwide)
Agency/Solution Provider: Select Design - Evo-izing the PC aisle
Brand: Intel Corp.
Agency/Solution Provider: Arc Worldwide
INTEGRATED PATH TO PURCHASE ACTIVATION:
- Dunkin’ Run
Brand: Dunkin' (Inspire Brands)
Agency/Solution Provider: Arc Worldwide, MSL Group, Anomaly NY & Artists Equity - A Salud to Summer With #Modelotime Drops
Brand: Modelo Especial (Constellation Brands)
Agency/Solution Provider: Upshot - Neutrogena SkinU x Walmart
Brand: Neutrogena (Johnson & Johnson)
Retailer Partner: Walmart
Agency/Solution Provider: AMP, & Golin
- Día De Los Muertos 2022 – Create Your Calavera Literaria with Victoria
Brand: Cerveza Victoria (Constellation Brands)
Agency/Solution Provider: Upshot
