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2023 OmniShopper Awards Case Studies

The Path to Purchase Institute in November honored some of 2023’s best campaigns for shopper engagement. Read on for details about the winners.
12/12/2023

Thanks to our judges!

Yolanda Angulo
Director, Customer Marketing
Mondelez International

Gregg Dorazio
eCommerce Lead; Senior Director of E-Commerce & Omnichannel Partnerships
Giant Food (Ahold Delhaize)

Tim Schatz
Marketing Director, Conagra Brands Kroger Team
Conagra Brands

Sweta Shukla
Senior Omnichannel Marketing Manager
Scotts Miracle-Gro

Tanuja Singeetham
Head of Digital Marketing & US E-Commerce Online Store
Henkel Beauty

The Path to Purchase Institute celebrated the winners of the third annual OmniShopper Awards on Nov. 9 at P2PI LIVE & Expo in St. Louis. There were 21 winning campaigns in 14 categories this year. Read on for details about the 2023 winners …

COLLABORATIVE:

Brand-Retailer (Long-Term Partnership)

Brand-Retailer (Single Activation)

DIGITAL:

Digital Media Activation (Non-Retail Media)

Retail Media Activation

Mass Media Activation

  • The Ultimate Torture Test
    Brand: Cascade (Procter & Gamble)
    Agency/Solution Provider: Grey (and Chase Design for key visual co-creation)

Mobile Activation

Social Media Activation

IN-STORE MARKETING:

Digital Activation (Non-Retail Media)

On-Shelf Campaign

Product Display (Long-term)

Product Display (Temporary)

Store/Aisle Reinvention

INTEGRATED PATH TO PURCHASE ACTIVATION:

PACKAGING:

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