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Driving Sales and Consumer Connections with Splenda's Galentine's Day Campaign


We'll dive into the Splenda Peel & Pour Galentine's Day campaign, showcasing how it effectively utilized micro-moments to foster meaningful consumer engagement and boost sales. Discover the nuts and bolts of the offer that captivated hearts and wallets, and the multi-faceted strategy that made it happen. From compelling content to a dynamic presence across key marketing channels like TikTok, Facebook, email and push notifications, learn how every element played a pivotal role in the shopper's path to purchase.


  • Summer Beale, Associate Shopper Marketing Manager, Heartland Food Products Group 

  • Kelly McKay, Head of Sales, The Krazy Coupon Lady 



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