Krazy Coupon Lady (KCL)

On Nov. 13, brands are exclusively invited to peer-to-peer lunch workshops on hot topics, including the convergence of CTV and commerce, winning with coupons in 2025, and AI in content creation.

Join Our discussion to discover how to use consumer promotions to connect with shoppers at any stage of their buying journeys by leveraging trusted content across multiple channels and tactics.

We delve into the Splenda Peel & Pour Galentine's Day campaign, showcasing how it effectively utilized micro-moments to foster meaningful consumer engagement and boost sales. Discover the nuts and bolts of the offer that captivated hearts and wallets, and the multi-faceted strategy that made it happen. From compelling content to a dynamic presence across key marketing channels like TikTok, Facebook, email, and push notifications, learn how every element played a pivotal role in the shopper's path to purchase.